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VISION

Growth & Innovation Partner for DTC Ecommerce

Combatant partners with DTC Ecommerce owners & operators growing net-positive and anti-fragile brands.

LONG TERM GAMES & PARTNERSHIP

We care about true partnerships and playing long-term games instead of delivering ‘okay’ results, churning clients after 6 months and playing for short-term cash-flow.

Growth is already hard enough. Instead we play the long-term game because it’s the meaningful path; for us, our partners and their customers. 

This means partnership involves being on the same page in the clouds and in the dirt. Being aligned in strategy, values, ambition, driving growth in relation to your P&L and the game-plan, the tactical, the nitty-gritty. 

We’re interested in creating outcomes that are net-positive not in just the short term but for business results.

  • Startup to exit.
  • Challenger to legacy brand.
  • Small business to cash-flowing DTC.

HOW WE OPERATE

We’re focused on partnering with challenger brands that have disruption potential in markets of $100M and above. This also includes brands that add a net positive to the world compared to brands that add net zero or net negative impact.

To do so, we currently maintain a max roster of 10 partners at any given time. We do this to keep quality pristine as we’re intentional about balancing our work capacity. 

This allows us to go all-out for our Partners with all our emotional toil, strategic grit, and creative passion.

Combatant partners with DTC Ecommerce owners & operators growing net-positive and anti-fragile brands.

We do this by offering the following solutions:

  • Combatant Growth – Full Suite Growth Solution
  • Paid Media Optimization (Facebook & Instagram, TikTok)
  • Endless Creative: Performance Creative Production
  • Experiments: Innovations Solution

We stay lean, nimble and effective as a Growth Firm because operations at scale runs the risk of partnering with clients that are out of alignment and could compromise our values. If we stand for everything and everyone, we stand for nothing and no one.

Growth & Innovation Partner for DTC Ecommerce

Combatant partners with DTC Ecommerce owners & operators growing net-positive and anti-fragile brands.

LONG TERM GAMES & PARTNERSHIP

We care about true partnerships and playing long-term games instead of delivering ‘okay’ results, churning clients after 6 months and playing for short-term cash-flow.

Growth is already hard enough. Instead we play the long-term game because it’s the meaningful path; for us, our partners and their customers. 

This means partnership involves being on the same page in the clouds and in the dirt.

Being aligned in strategy, values, ambition, driving growth in relation to your P&L 
and the game-plan, the tactical, the nitty-gritty. 

We’re interested in creating outcomes that are net-positive not in just the short term but for business results.

  • Startup to exit.
  • Challenger to legacy brand.
  • Small business to cash-flowing DTC.

HOW WE OPERATE

We’re focused on partnering with challenger brands that have disruption potential in markets of $100M and above. This also includes brands that add a net positive to the world compared to brands that add net zero or net negative impact.

To do so, we currently maintain a max roster of 10 partners at any given time. We do this to keep quality pristine as we’re intentional about balancing our work capacity. 

This allows us to go all-out for our Partners with all our emotional toil, strategic grit, and creative passion.

Combatant partners with DTC Ecommerce owners & operators growing net-positive and anti-fragile brands.

We do this by offering the following solutions:

  • Combatant Growth – Full Suite Growth Solution
  • Paid Media Optimization (Facebook & Instagram, TikTok)
  • Endless Creative: Performance Creative Production
  • Experiments: Innovations Solution

We stay lean, nimble and effective as a Growth Firm because operations at scale runs the risk of partnering with clients that are out of alignment and could compromise our values. If we stand for everything and everyone, we stand for nothing and no one.

HOW IT STARTED

In 2009, our Founder, Kenny Hoang, photoshopped a photo of Bruce Lee with Stunna Shades on a shirt. People bought. That was his first e-commerce sale as a teenage kid.

Several months later Bruce Lee’s Lawyers shut down his T-shirt Business down. Kenny didn’t know about copyright laws back then. He just wanted to rep Bruce Lee.

HOW IT'S GOING

Fast forward over a decade later, Kenny built up a marketing skill set in e-commerce generating over $30M for brands ranging from Consumable Goods to Apparel and Electronic Goods to Furniture.

It was full circle when he helped the Gracies, the legendary Jiu-Jitsu family, grow their DTC Apparel Brand by 3.67x Year-over-Year for 2 years. 

Combatant was formed as a Growth and Innovations Partner for DTC Ecommerce.

We partner with DTC Ecommerce owners & operators growing net-positive and anti-fragile brands.

HOW IT'S GOING

Fast forward over a decade later, Kenny built up a marketing skill set in e-commerce generating over $30M for brands ranging from Consumable Goods to Apparel and Electronic Goods to Furniture.

It was full circle when he helped the Gracies, the legendary Jiu-Jitsu family, grow their DTC Apparel Brand by 3.67x Year-over-Year for 2 years. 

Combatant was formed as a Growth and Innovations Partner for DTC Ecommerce. We partner with DTC Ecommerce owners & operators growing net-positive and anti-fragile brands.

HOW IT'S GOING TO GO

Combatant is driven to becoming an industry leader in Ecommerce. We’ll do this by being a Dynamic Growth Partner that reliably scales  consumer-product DTC Ecommerce Brands to $10M-$30M/year by 2026 with a client roster max capacity of 20.

With 5+ brands that have hit this benchmark in our portfolio. This means being open to innovating in ways that don’t even exist yet.

GROWTH SQUAD

Combatant is built from a squad of Growth Assassins:

  • Growth Strategists
  • Paid Media Buyers
  • Creative Strategists
  • Videographers
  • Photographers
  • Designers
  • Web Developers

All aimed towards the mission of growing DTC Ecommerce brands to sustainable $3M-$10M years.

From working with corporate companies to working in the apparel industry for years designing graphic t-shirts, I have decades of design experience. Now I'm going all in on passion projects starting with documenting the intimate stories of Muay Thai and MMA Fighters at @FightLoreOfficial. —Kenny (pretending to be Pritesh)

Pritesh C.

Chief Creative & Advisor,

Reach Out. We Actually Want to Help. ​

Whether that’s:

  • Engaging with our solutions
  • Recommending other partners…
  • Lending strategic advice so you can do it yourself…

At the end of the day, we’re people who want to do good by other people.

The more people we can help achieve their goals, the more serendipity will help us reach our Vision in DTC Ecommerce.

  • Have ANY question about Ecommerce Growth? Shoot.
  • Got time for a 5 minute audit of your Facebook Ads Library? 100%.
  • Want to know how we do x, y, z? We’ll share.